top of page
High Ticket, Low-Frequency Purchases
Definition
Expensive items that consumers buy infrequently, such as appliances or furniture. These products often require more advertising off-site because retailer websites get less repeat traffic compared to fast-moving consumer goods
How It's Calculated
Not formula-based; defined by purchase cycle and price point.
Example
A consumer may only buy a new washing machine once every 10 years, so brands like Whirlpool invest in off-site ads to reach shoppers while they are researching before purchase.
Can't find what you're looking for? Suggest a term.
bottom of page