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Hip Pocket Deal
Definition
An unofficial or unplanned deal offered by a salesperson or account manager directly to a retailer or buyer, typically outside of standard trade programs or formal agreements. Hip pocket deals are often used to secure orders, move inventory, or address short-term opportunities.
How It's Calculated
Example
A sales rep offers a retailer an additional discount on a beverage SKU to close a last-minute order, even though the deal is not part of the brand’s formal promotional calendar.
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