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Horizontal Merchandising
Definition
A merchandising strategy in which products are arranged side-by-side across a shelf, typically grouping items by brand, flavor, size, or variant along a single horizontal plane. Horizontal merchandising emphasizes product variety and ease of comparison.
How It's Calculated
Example
A snack brand uses horizontal merchandising to display multiple flavors across one shelf level, allowing shoppers to quickly compare options and choose based on preference.
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