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Hypermarket
Definition
A large-format retail store that combines a supermarket and general merchandise store, offering a wide assortment of food, beverages, household goods, apparel, and other products under one roof. Hypermarkets emphasize one-stop shopping, broad assortment, and competitive pricing.
How It's Calculated
Example
A packaged food brand tailors assortment and pack sizes for hypermarket-style stores like Walmart Supercenters and Super Target, where shoppers purchase both groceries and general merchandise in a single trip.
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