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Impulse Product (or Purchase)
Definition
A product or purchase made spontaneously without prior planning, typically triggered by in-store visibility, placement, or promotional cues. Impulse products are often low-cost, high-visibility items positioned to encourage unplanned purchases.
How It's Calculated
Example
A candy brand places single-serve items near checkout lanes, driving impulse purchases from shoppers who did not intend to buy the product before entering the store.
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