top of page
In-Ad Coupon
Definition
A coupon included within a retailer’s circular, print ad, or digital advertisement, offering a discount on a specific product when redeemed. In-ad coupons are used to increase engagement with featured promotions and drive purchase intent.
How It's Calculated
Example
A cereal brand includes an in-ad coupon in a grocery retailer’s weekly circular, offering $1.00 off to encourage trial and increase redemption during the promotional period.
Can't find what you're looking for? Suggest a term.
bottom of page