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In-Store Coupon
Definition
A coupon that is distributed and redeemed within a retail store, offering an immediate discount on a product at the point of purchase. In-store coupons are used to influence decisions during the shopping trip.
How It's Calculated
Example
A snack brand offers in-store coupons via a retailer’s app and at-shelf dispensers, encouraging shoppers to choose the product while in the aisle.
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