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Incremental Sales Lift
Definition
The increase in sales directly attributable to a specific activity, such as a promotion, display, or marketing campaign, above the expected baseline. Incremental sales lift isolates the true additional impact rather than total sales during the activity.
How It's Calculated
(Observed sales − Baseline sales) ÷ Baseline sales
(or expressed as incremental units or dollars above baseline)
Example
A beverage brand typically sells 1,000 units per week. During a promotion, sales increase to 1,400 units. The incremental sales lift is +40%, with 400 units attributed to the promotion.
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