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Incremental Volume
Definition
The additional units sold as a direct result of a specific activity, such as a promotion, display, or marketing campaign, above the expected baseline. Incremental volume reflects the true increase in unit demand, not total sales during the activity.
How It's Calculated
Observed unit sales − Baseline unit sales
Example
A snack brand typically sells 2,000 units per week. During a promotion, sales increase to 2,800 units, resulting in 800 units of incremental volume attributed to the promotion.
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