top of page
Indirect Selling
Definition
A sales model in which a manufacturer sells products to retailers through intermediaries, such as distributors, wholesalers, or brokers, rather than selling directly. Indirect selling is commonly used to expand reach and manage distribution across multiple accounts.
How It's Calculated
Example
A natural foods brand uses indirect selling by partnering with a regional distributor to supply products to independent grocery stores instead of selling to each store directly.
Can't find what you're looking for? Suggest a term.
bottom of page