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Instant Redeemable Coupon (IRC)
Definition
A coupon that provides an immediate discount at the point of purchase, typically attached directly to the product or dispensed in-store, and redeemed at checkout without requiring any additional steps.
How It's Calculated
Example
A beverage brand places an instant redeemable coupon on packaging offering $1.00 off at checkout, encouraging trial and increasing conversion at the shelf.
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