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Items per Store
Definition
The average number of items or SKUs from a brand or category carried in each store within a defined set of retailers. Items per Store reflects assortment breadth at the store level.
How It's Calculated
Total items carried across all stores ÷ Number of stores
Example
A beverage brand has 500 total item placements across 100 stores, resulting in 5 items per store, indicating moderate assortment depth within each location.
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