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Key Account Manager
Definition
A role responsible for managing relationships with a company’s most important retail or distribution accounts, including overseeing sales strategy, pricing, promotions, and joint business planning. Key account managers focus on driving growth and long-term partnerships with high-value customers.
How It's Calculated
Example
A CPG company’s key account manager works directly with a major retailer like Walmart to plan annual promotions, negotiate pricing, and align on growth targets.
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