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CPG DICTIONARY

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Key Performance Indicators (KPIs)

Data & Measurement

Definition

Quantifiable metrics used to evaluate performance against objectives (Key Performance Indicators, KPIs)

How It's Calculated

Varies by metric (e.g., sales growth %, ROI, household penetration).

Example

A CPG brand tracks sales lift, household penetration, and ROI as KPIs for a new product launch.

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