top of page
Previous Item
Next Item

MAP (Minimum Advertised Price)

Definition

The lowest price a manufacturer permits retailers to advertise, designed to protect brand value (Minimum Advertised Price, MAP)

How It's Calculated

​

Example

Sony enforces MAP to prevent TVs from being advertised below $499.

 

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page