top of page
Marketing Expense-to-Sales Ratio (M:S Ratio)
Definition
A ratio showing the percentage of sales spent on marketing activities (Marketing Expense-to-Sales Ratio). (Marketing Expense-to-Sales Ratio, M:S Ratio)
How It's Calculated
(Marketing expenses ÷ Sales revenue) × 100
Example
A beverage company spends $20M on marketing with $200M sales → M:S Ratio = 10%.
Can't find what you're looking for? Suggest a term.
bottom of page