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Marketing Mix
Definition
The combination of marketing strategies and tactics a brand uses to promote and sell its products, typically structured around the 4 Ps: Product, Price, Place (distribution), and Promotion. The marketing mix defines how a brand positions itself and drives demand.
How It's Calculated
Example
A beverage brand adjusts its marketing mix by introducing a new product flavor (product), offering promotional discounts (price), expanding distribution into convenience stores (place), and increasing digital advertising (promotion) to drive sales growth.
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