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MULO-C
Definition
A syndicated data channel grouping that includes multi-outlet retail (grocery, drug, mass, club, dollar) plus convenience stores. MULO-C provides a broad view of retail performance across most major channels, including smaller-format convenience locations.
How It's Calculated
Example
A beverage brand reviews MULO-C performance to capture total sales across grocery, mass, club, and convenience stores, ensuring visibility into on-the-go purchase channels.
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