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National Distribution
Definition
The extent to which a product is available across retailers nationwide, indicating broad geographic reach and presence in major markets. National distribution reflects a brand’s ability to achieve scale across the country.
How It's Calculated
Typically expressed using distribution metrics such as:
% ACV (All Commodity Volume) Distribution
% Stores Selling
Example
A beverage brand achieves national distribution by securing placement in major retailers across all regions of the U.S., reaching 75% ACV distribution.
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