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Non-Promoted Price
Definition
The average price of a product when it is not supported by any promotional activity, such as feature, display, or price reduction. Non-promoted price reflects the everyday or base selling price.
How It's Calculated
Total non-promoted sales dollars ÷ Total non-promoted units sold
Example
A cereal brand sells at an average of $3.99 during non-promoted weeks and $2.99 during promotions, with $3.99 representing the non-promoted price.
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