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Non-Promoted Sales

Definition

Sales generated when a product is not supported by any promotional activity, such as feature, display, or price reduction. Non-promoted sales reflect baseline demand and everyday performance.

How It's Calculated

Example

A snack brand generates 1,000 units per week during non-promoted periods and 1,500 units during promotions, with the 1,000 units representing non-promoted sales.

 

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