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On-Pack Promotion
Definition
A promotional offer that is communicated directly on a product’s packaging, such as discounts, contests, bonus offers, or calls-to-action. On-pack promotions are designed to influence purchase decisions at the shelf and drive engagement after purchase.
How It's Calculated
Example
A cereal brand includes an on-pack promotion offering a chance to win prizes or access digital content, encouraging shoppers to choose the product and engage with the brand.
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