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On-Site vs. Off-Site Spend
Definition
A comparison of media dollars spent directly on a retailer’s owned platforms (On-Site, e.g., Walmart Connect, Amazon Sponsored Products) versus dollars spent on external channels that drive traffic back to the retailer (Off-Site, e.g., social media ads linking to a retailer)
How It's Calculated
Breakdown of media spend by retailer-owned vs. external channels.
Example
A snack brand allocates $150K to Amazon Sponsored Products (On-Site) and $100K to Facebook ads driving to Amazon (Off-Site), showing how its spend is split.
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