top of page
Percent Incremental
Definition
The percentage of total sales generated by an activity that is truly incremental, meaning it would not have occurred without that activity. Percent incremental measures the quality of sales lift, distinguishing new demand from shifted or cannibalized volume.
How It's Calculated
Incremental sales ÷ Total observed sales × 100
Example
A promotion generates 1,000 units in total sales, of which 400 units are incremental. The percent incremental is 40%, indicating that 40% of the sales were truly new demand.
Can't find what you're looking for? Suggest a term.
bottom of page