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Percent Promoted Volume
Definition
The percentage of total unit sales that occur while a product is supported by promotional activity, such as feature, display, or price reduction. Percent promoted volume indicates the degree to which sales rely on promotions.
How It's Calculated
Promoted unit sales ÷ Total unit sales × 100
Example
A snack brand sells 10,000 total units in a period, with 6,000 units sold during promotional activity, resulting in 60% percent promoted volume, indicating strong reliance on promotions.
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