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Percent Sales Change
Definition
The percentage change in sales (dollars or units) between two time periods, indicating whether sales have increased or decreased over time.
How It's Calculated
(Current period sales − Prior period sales) ÷ Prior period sales × 100
Example
A beverage brand’s sales increase from $1 million to $1.2 million, resulting in a 20% percent sales change, indicating growth versus the prior period.
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