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Percent Stores Selling
Definition
The percentage of stores within a defined market or retailer set that are actively selling a product during a given period. Percent stores selling reflects distribution reach and selling presence, not just authorization.
How It's Calculated
(Number of stores with sales ÷ Total number of stores) × 100
Example
A snack brand is sold in 800 out of 1,000 stores in a market, resulting in 80% percent stores selling, indicating strong distribution coverage.
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