top of page
Previous Item
Next Item

Planogram Real Estate

Definition

The amount of shelf space assigned to a product within a planogram (Planogram Real Estate)

How It's Calculated

Width × Number of facings × Shelves

Example

A soda brand receives 6 feet of Planogram Real Estate in the beverage aisle.

 

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page