top of page
Point Change (Pt Chg)
Definition
The difference between two percentage values, expressed in percentage points, used to measure change in metrics such as share, distribution, or penetration.
How It's Calculated
Current period percentage − Prior period percentage
Example
A brand’s market share increases from 10% to 12%, resulting in a +2 point change, indicating a gain of two percentage points.
Can't find what you're looking for? Suggest a term.
bottom of page