top of page
Point of Purchase (POP) Marketing / Display
Definition
Marketing materials or displays located at or near the point where a purchase decision is made, designed to influence shoppers and drive impulse purchases. POP typically includes signage, displays, and promotional messaging within the store.
How It's Calculated
Example
A gum brand uses POP Marketing with signage at checkout to boost impulse buys.
Can't find what you're looking for? Suggest a term.
bottom of page