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Price Index to Category Average
Definition
A metric that compares a product’s average price to the average price of the total category, indicating whether the product is priced above or below the category norm.
How It's Calculated
(Product average price ÷ Category average price) × 100
Example
A snack brand has an average price of $3.30 while the category average is $3.00, resulting in a price index of 110, indicating the brand is priced 10% above the category average.
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