top of page
Price Pack Architecture (PPA)
Definition
The framework of offering multiple package sizes and price points to target different shoppers and occasions (Price Pack Architecture, PPA)
How It's Calculated
Example
A chip brand sells single-serve bags for $1.29, family bags for $4.99, and club packs for $9.99 as part of its PPA.
Can't find what you're looking for? Suggest a term.

bottom of page

