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Price per EQ (Equivalent Unit)
Definition
The price of a product standardized to a common unit of measure, allowing comparison across different package sizes or formats within a category.
How It's Calculated
Total sales dollars ÷ Total equivalized units
(or price ÷ equivalized unit size)
Example
A beverage brand compares a 12 oz can and a 2-liter bottle by converting both to price per ounce, using price per EQ to evaluate true value across formats.
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