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Price Percentile
Definition
A measure that indicates a product’s price position relative to other products in a category, expressed as a percentile ranking. It shows the percentage of products priced at or below a given product’s price.
How It's Calculated
Rank of product price within category ÷ Total number of products × 100
Example
A snack brand priced at the 80th percentile is more expensive than 80% of products in the category, indicating a premium pricing position.
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