top of page
Pricing
Definition
The process of setting and managing the price of a product, taking into account factors such as cost, competition, consumer demand, and brand positioning. Pricing is a key lever used to drive sales, margin, and market competitiveness.
How It's Calculated
Example
A beverage brand adjusts its pricing strategy by increasing base price while offering periodic promotions to balance profitability and volume growth.
Can't find what you're looking for? Suggest a term.
bottom of page