top of page
Private Label
Definition
A product brand that is owned and controlled by a retailer or distributor, rather than by a national manufacturer. Private label products are typically sold exclusively through the owning retailer or distributor’s network and compete with national brands within the same category.
How It's Calculated
Example
A grocery chain sells its own private label pasta sauce alongside national brands, offering shoppers a value-oriented alternative with higher retailer margin.
Can't find what you're looking for? Suggest a term.
bottom of page