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Product Listings
Definition
The inclusion of a product in a retailer’s assortment or catalog, making it available for sale. In physical retail, this refers to authorized items within a retailer’s system; in e-commerce, it refers to a product’s digital listing that presents key information to shoppers.
How It's Calculated
Example
A snack brand secures product listings at a national retailer, enabling the item to be stocked in stores and appear in the retailer’s online catalog for purchase.
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