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Product Variants
Definition
Different versions of a product that share the same core brand but vary by attributes such as size, flavor, format, color, or packaging. Product variants allow brands to meet diverse consumer preferences within a single product line.
How It's Calculated
Example
A beverage brand offers product variants including multiple flavors and package sizes, such as 12 oz cans and 2-liter bottles, to appeal to different consumption occasions.
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