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Promo ARP (Promoted Average Retail Price)
Definition
The average retail price of a product during promotional periods, reflecting the effective price paid by consumers when supported by activities such as feature, display, or price reduction.
How It's Calculated
Promoted sales dollars ÷ Promoted units sold
Example
A cereal brand sells 5,000 units during promotion generating $10,000 in sales, resulting in a Promo ARP of $2.00, reflecting the discounted price during the promotional period.
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