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Promoted Product Group (PPG)

Definition

A grouping of products or SKUs that are included together in a promotional activity, often sharing the same pricing, feature, or display support during a defined period.

How It's Calculated

Example

A beverage brand includes multiple flavors and package sizes in a single promotion, treating them as a Promoted Product Group (PPG) for pricing and reporting purposes.

 

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Pharmacy Shelves

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