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Promoted Sales
Definition
Sales generated during periods when a product is supported by promotional activity, such as feature, display, or price reduction. Promoted sales reflect performance under heightened visibility or discounted pricing conditions.
How It's Calculated
Total sales dollars or units during promoted periods
Example
A snack brand sells 5,000 units during a promotion compared to 3,000 units during non-promoted periods, with the 5,000 units representing promoted sales.
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