top of page
Previous Item
Next Item

Purchase Allowance

Definition

A financial incentive provided by a manufacturer to a retailer for purchasing a specified quantity of product, typically offered as a temporary discount or credit to encourage larger or earlier orders.

How It's Calculated

Example

A snack brand offers a purchase allowance of $2 per case to a retailer for ordering additional inventory ahead of a planned promotion.

 

Can't find what you're looking for? Suggest a term.

Pharmacy Shelves

Join the CPG Marketing Circle

Subscribe for weekly insights, glossary updates, and resource drops curated by Left Hand Agency.

bottom of page