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Purchase Frequency (PF)
Definition
The average number of times a consumer or household purchases a product, brand, or category within a defined period, indicating how often buyers return to purchase.
How It's Calculated
Total number of purchase occasions ÷ Number of purchasing households
Example
A snack brand is purchased 500,000 times by 100,000 households over a year, resulting in a purchase frequency of 5, meaning each household buys the product five times on average.
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