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Retail KPI (Key Performance Indicator)
Definition
A measurable metric used to evaluate the performance of a product, brand, or business within a retail environment, helping track progress against goals such as sales, distribution, and profitability.
How It's Calculated
Varies by metric; common retail KPIs include sales, share, distribution, velocity, and margin
Example
A beverage brand tracks retail KPIs such as ACV distribution, sales growth, and velocity to assess performance and guide strategic decisions.
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