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Retailer Coverage
Definition
The extent to which a product is available across a defined set of retailers, indicating how broadly a brand is represented within targeted accounts or channels.
How It's Calculated
(Number of retailers carrying the product ÷ Total targeted retailers) × 100
Example
A snack brand is carried in 40 out of 50 targeted retailers, resulting in 80% retailer coverage, indicating strong presence across key accounts.
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