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Sales per $MM ACV (Sales per Million)
Definition
A measure of sales velocity normalized by distribution, indicating how much a product sells for every $1 million of All Commodity Volume (ACV) distribution. It allows comparison of performance across products with different levels of distribution.
How It's Calculated
Total sales ÷ ACV distribution (in millions)
Example
A beverage brand generates $500,000 in sales with 50% ACV distribution (equivalent to $50MM ACV). Its sales per $MM ACV is $10,000, showing how efficiently it sells relative to its distribution.
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