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Seasonality
Definition
Recurring patterns in sales or demand that occur at specific times of the year, driven by factors such as weather, holidays, or consumer behavior.
How It's Calculated
Varies by analysis; typically identified by comparing sales patterns across time periods (e.g., year-over-year or month-over-month trends)
Example
A beverage brand experiences higher sales during summer months due to warmer weather, reflecting strong seasonality in demand.
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