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Social First Activations
Definition
Campaigns designed primarily for social media platforms (TikTok, Instagram, etc.), often with creative tailored specifically to those channels (Social First Activations)
How It's Calculated
Measured by impressions, engagement rate, view-throughs, and attributed sales.
Example
A snack brand launches vertical, sound-on videos built specifically for TikTok and Instagram Reels to introduce a new spicy chips flavor—its first Social First Activation.
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