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Threshold Impact
Definition
The minimum level of distribution, merchandising support, or marketing activity required for a CPG product to generate measurable sales lift or velocity. Below this threshold, efforts typically do not produce meaningful or sustained results.
How It's Calculated
Example
A new snack brand launches at 10% ACV with no displays and sees minimal sales. After expanding to 35% ACV and adding secondary displays, the product begins to show consistent weekly velocity—indicating it has reached threshold impact.
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