top of page
Tie-In Promotion
Definition
A promotional tactic where a CPG product is linked to an external property, event, or partner brand to increase shopper attention, enhance in-store presence, and drive incremental sales.
How It's Calculated
Example
A fruit snack brand partners with a major kids’ movie, featuring characters on packaging and placing themed displays in grocery stores. The promotion attracts attention in-store and drives increased unit sales during the campaign window.
Can't find what you're looking for? Suggest a term.
bottom of page